Global advertising agency bolsters internal IT with agile and dynamic MSP support

A major New York-headquartered advertising agency looking to benefit by switching from lacklustre, overly bureaucratic, and fragmented internal IT services to a managed service provider (MSP) arrangement.

The Challenge

The challenge was to not only overhaul the company’s IT infrastructure, but to rebuild the staff’s relationship with technology. After suffering with poor corporate IT services provided by a holding company, staff at the advertising firm had grown frustrated.

The Solution

Thanks to the provision of onsite resources in the New York office, we seamlessly managed the transition to an MSP model. We even hired someone to work full time in the client’s office to support the transition on the ground.

We made positive changes to the technology stack and introduced staff to new tools – successfully changing their perception of IT from a frustrating barrier to productivity, to a vital tool that powers success.

The outcome

The client is now benefiting from the myriad benefits of an MSP arrangement. Not only have significant cost savings been achieved, the company now has ready access to greater breadth of expertise, cutting edge knowledge of the latest technologies, and always-on support.

Ultimately, the replacement of sluggish internal IT with a dynamic MSP relationship has made the client much more agile in terms of the technology that can be deployed. At last, their approach can be led by business needs, rather than the availability of limited internal support.