At Synergy, we believe that the best way to serve our clients is not just through technology, but through collaboration. That’s why our Managing Director, Ric, recently travelled to New York to take part in a landmark event—the very first Halo Peer Group meeting for medium and large Managed Service Providers (MSPs).
This peer group, organised by Halo, brought together forward-thinking MSP leaders from across the globe to share ideas, challenges, and strategies for the future. The goal was simple: to learn from each other so that we can collectively deliver better outcomes for our clients.
A Seat at the Table
Being part of a peer group means more than just networking, it’s about honest dialogue, shared experiences, and working together to shape the direction of our industry. In New York, discussions focused on what the “next steps” look like for MSPs, including rethinking the traditional organisational chart to better support innovation, client service, and sustainable growth.
From Peer Group to AI Insights
The next day, Ric attended IT By Design, where the focus shifted to the practical application of Artificial Intelligence in MSP operations. Sessions explored how AI can enhance service delivery, streamline operations, and unlock new value for clients; tools and strategies that Synergy is already exploring to stay ahead of the curve.
Why This Matters for Our Clients
Collaboration with other leading MSPs ensures we stay at the cutting edge of best practices, technology adoption, and strategic planning. By engaging in these peer groups, we gain insights that allow us to continuously refine our services, making sure our clients benefit from the very best our industry has to offer.
At Synergy, we’re proud to be part of this global conversation. It’s through partnerships, shared learning, and forward-thinking leadership that we can build not just a stronger MSP, but a stronger future for every organisation we serve.
fidel@synergy.tech
Business Development Manager
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